Cork bark from a Cork Tree As a luxury real estate  marketing professional, staying in touch with your sphere of influence is of paramount importance.  One way to stay in touch is to share your newest and best discoveries as you li...

Here is the best-kept secret about finding new listing leads. Most agents know what to do when a customer fills out a CMA request on his website (or calls to ask for one).  The problem is that those are few and far between.  Right?  Right.  Another concern is that most sellers who [...]

I just returned from a week's vacation at Priest Lake Idaho. The quiet moments, serene surroundings and quality family time reminded me of how important it is for us to take good care of ourselves. I am speaking in this article to Realtors, and Real Es...

Most real estate prospecting strategies focus on the pursuit of business – that is – going out there and actively looking for targets to prospect to.Fair enough.But you can also generate a significant amount of business for yourself using attractio...

Several years ago, we took a vacation to Lake Norman, North Carolina. We rented a nice house on the lake. My oldest daughter had asked if we could go fishing on the lake. I hadn’t fished since I was a kid. Too busy working . I did what any other guy ...

Get your sellers to pay for the advertising! - Tip #10In Australia and New Zealand, Realtors do something rather interesting. They ask the sellers to pay the total costs for a professional media mix advertising campaign, often amounting to many thousan...

Today more than ever before tenants have the opportunity to save money on there office space rent. For almost 25 years our firm has studied the office market nationally and we have the highest vacancies and most subleases in this time period. What d...

There is one verb that separates agents who thrive from those who merely survive or despise their job, and that verb is the word DELEGATE.What does delegate mean? Used as a verb, it translates as follows:The verb DELEGATE has 2 senses:1. transfer power...

Back in February, I had a meeting with my accountant and my bookkeeper to discuss the various tax returns we had to file for 2009. My accountant started asking some questions about one of my businesses. The finances for this business were handled by on...

While wandering the trade show floor at this year’s Inman Connect I stumbled across this hot new company that is helping real estate professionals look like rock stars.The company is called AllConnect. With one phone call, they set up everything for ...

You would think that Realtor web sites have been around long enough that we all would 'get it' by now, but we still have to be diligent and use the oldie but goody: Keep It Simple Stupid! Technology continues to change at a record pace, we get bogged d...

  As a luxury real estate marketing professional, seeking market leadership, have you ever considered teaming up with another superstar in your marketplace to better compete with the current market leader or to secure your market leadership posi...